Who we are
WeSchool is the leading Italian EdTech Company. We are on a mission to ensure learning never stops, our goal is to empower educators and learners, and encourage them to innovate learning by making it more inclusive, collaborative and engaging.
What is in it for you?
We are focusing our efforts on creating the best SaaS learning platform supported by our in-house educational experience and proprietary learning methodology.
As a Product Marketing Manager, you will be part of Marketing (Growth Team) acting as the SPOC in Marketing for Product and Sales and create all necessary marketing assets to make the international launch of WeSchool a commercial success. You will help define them, create them where relevant, and coordinate all stakeholders involved in launching to market successfully (e.g. sales, content & performance marketing, product, design, education, operations, senior management, etc.) overseeing quality and timelines.
About this role
We are committed to being internationally successful in attracting a global customer & user base to our platform.
To achieve this, we are creating an ambitious launch plan, re-assessing all our touch-points, creating all the necessary content to target the right audiences in multiple languages, and focusing on optimizing our customer journey.
Our goal is to revolutionize not only the K12 education sector, but also the professional learning sector by providing cutting-edge learning technology and methodology that will enhance the way that students, teachers and instructors interact and learn every day. We strive to ensure that we have a meaningful impact on the education community and empower millions of professionals to excel in their work and social lives. If you are passionate about improving education through digital products, this is the perfect position for you. We are looking for a Product Marketing Manager with a strong SaaS business and marketing background and a very good understanding of the EdTech/LMS scene, to help us succeed.
Key Responsibilities
- Execute EdTech product research and competitor analysis
- Define user personas and their needs
- Ensure unique USPs
- Establish the right pricing
- Create our marketing content across all touchpoints
- Create the launch plan
- Define and manage campaign budgets
- Project Manage
Requirements
- 5+ years of digital marketing background with SaaS experience
- 2+ years of educational product experience in EdTech (LMS preferred)
- A good understanding of EdTech
- A strong track record in co-creating and launching products internationally to market
- A conscientious, detail-oriented individual that can keep everyone and everything organized towards a shared goal, successfully collaborating and leading remotely
- Can clearly articulate and present ideas and concepts in a compelling way and interface with cross-functional teams
- Own development of clear product positioning, demonstration collateral, and the go to market strategies required
- Native English speakers or C1 level
- Tools & Technologies: Asana, Figma, Google Suite, Google Analytics, Slack, Hubspot,
What we offer
- Flexible schedule.
- A diverse, inclusive, and multicultural working environment.
- +30 days of paid leave (including bank holidays).
- The tech and tools you need to deliver your best work.
- Flat structure where your voice can be heard, welcomed, and appreciated at all levels in the organization.